Conversion tracking is the technical infrastructure that records every meaningful action a user takes after clicking your ad — a form submission, phone call, purchase, app install, or any other defined outcome. Without it, you only see clicks and impressions, not results. With proper conversion tracking, the platforms' algorithms can optimise delivery toward users most likely to convert, your team can make decisions based on actual data, and you can calculate the true return on every rupee of ad spend. HivePulse Media sets up Google Ads conversion tracking, Google Analytics 4 goal tracking, Meta Pixel event configuration, and Conversions API on every performance marketing account we manage from day one — because without this foundation, no amount of campaign management actually matters.